Our Services
Research & Survey
On-ground survey is a key source of information for candidate. Churning of information regarding candidate’s image, development work and his/her effect in native area happens during this process. It brings in details about the areas where problems are to be looked upon.
Campaign Message Consultancy
The message of the campaign contains the ideas that the candidates want to share with the voters. The message often consists of several points about the policy issues. The points summarize main ideas of the campaigns, which are repeated frequently to create a lasting impression on the voters. Most campaigns prefer to keep the message broad in order to attract the potential voters. A narrow massage can alienate voters and bring them down.
Campaign Advertising
Campaign advertising is an amalgamation of promotion and building perception. It deals with a process of sharing candidate’s ideology between masses through an engaging manner. There had been instances in past where strong campaigns took the charge and led to victory. We do it by the means of paid media be it newspapers, magazines, radio or television we try to get in many domains as possible.
Media & Social Media Management
Both Media and Social Media are key aspects of an electoral journey. Be it strong statement buildup for being in news or creative collaborations on social media each one of it is a necessity in today’s day and age. We focus on strong media buildup so that no stone remains unturned when it comes to victory.
Mass Meetings, Rallies & Protests
Holding protests, rallies and other similar public events (if enough people can manage to come) can be an effective campaign tool. Holding protests and mass gatherings can show visibility and support a candidate is getting.
Cadre Training & Booth Level Management
Building a strong cadre is important way to sustain in an electoral battlefield. Cadre training prepares strong booth supporters who stand tall with their candidate during election management. A strong cadre unifies favorable support of masses from a particular area or zone. This process helps in easy booth regulation and cadre support management on Election Day.
Micro Targeting
Political parties and campaigners use this method keeping in mind the data mining techniques, which involve predictive market segmentation. Many political parties like BJP use this method to track individual voters and identify potential voters in a particular zone. Post completion of this process, techniques like direct mail, calling, home visits and advertising are done. Micro targeting tactics rely on transmitting tailored message to a subgroup of electorate on the basis unique information about that subgroup.
Personalized Audio/Video Messaging
With evolving times, new trick and traits entered in the election management process. We try to implement new methods to get support of masses. Be it the bulk IVR services, WhatsApp video messaging or bulk calling services we try to make our candidates reach possible even in remote zones.
Vote Bank Management
A vote bank is a loyal block of voters from a single community who consistently back a certain candidate or political formation in democratic elections. Vote bank politics is the practice of creating and managing vote banks through divisive policies. This brand of politics encourages voters to vote based on narrow communal considerations, often against their better judgment is considered harmful to the principles of representative democracy.
Allegation & Rumors Management
It is important to uplift oneself with positive image for victory but something, which is equally important in electoral battlefield, is to bring your opponent down. You have to make it look ethically right and truthful. Allegations and rumors are two weapons, which create larger impact on masses. It not only puts question mark on opponent’s image but also creates strong credible supporters for oneself. We look after points, which can create an issue and become a hurdle for an opponent. If there is no availability of such pointers, we try to create them in an appropriate manner.
Word of Promotion
Advertising, branding, display, projector, canter van, pamphlets, bulk SMS, calls and viral videos have their own USP but no political party can assure that they can reach or convey their message to 100% voters. So, we help our client through local level human chain & word of promotion to create a wave favoring our candidate.
Brand Illusion
A few times, we have to counter opponent in such a way so that he cannot counter us. For that, we create an environment of brand illusion.
Media Chaupal
Media is one of the crucial and credible aspects of gathering information. On-ground promotion by the means of media gives gravitas to a candidate’s image. Helming good command over the local masses and getting in between them through Media Chaupal gives an edge over others. It churns out necessary information and compelling data of the area.
Husting
A HUSTING OR HUSTINGS was originally a physical platform from which representatives presented their views. Now this term simply means debates and speeches during election campaigns where one or more representatives can take part and counter their opponents in the most cordial way possible.
Canvassing
Candidate, volunteers or paid canvassers are the ones who conduct a modern election canvass. Canvassers are given canvass sheets, which includes details of local household generated through voters database. The canvasser will attempt to reach every household on their list and deliver a script containing questions and persuasive messaging provided by the campaign. Upon completing the canvass, result will be entered into voter database, which will eventually increase the campaign list of voters as well.
Lawn Signs
Lawn signs publicize the face value, if a signboard includes image of a candidate his/her visibility factor will be the primary point of consideration. Person will be more recognizable which will intrude public support in favor. Lawn signs work as a boon in densely populated areas as it invites support from masses all around.
Contingency Plan
Knowing the criticality of time, we at roadmap stay prepared for unavoidable circumstances. Sticking on to contingency plan is one of the key features our organization posses. In extreme cases of blunders with primary roadmap, we switch our focus to a backup that shares a soul idea of winning.